BugBrush (UK) Baby toothbrush [Special price : HK$104]

BugBrush Baby toothbrush

BugBrush Ltd was founded by Rowena Johnson, the inventor of BugBrush. After struggle to find a product that a children could use to clean teeth independently, she set to designing one herself. After 7 years of blood, sweat and tears , the revolution is finally here.

The importance of baby teeth

Did you know your baby’s teeth are in fact just as important as adult teeth?

Your baby needs healthy teeth to eat, to form words, and to ensure their permanent teeth come through in the correct place. Surprisingly, the majority of tooth decay actually occurs within the first 12 months of your baby’s tooth erupting, so ensuring they are kept clean is an important, yet often challenging, part of parenting

BugBrush is an evolution in toothbrush design, empowering young children and babies to independently clean their teeth.

Safe baby, stress free parent

You may be surprised to read that standard shaped toothbrushes are only intended for parents to use, not your child. They actually pose both a choking hazard and palette injury risk; but every parent at some point will have given their child a toothbrush to play with. This is because quite rightly, you want your baby to get used to the feeling of toothbrush bristles in their mouth.

BugBrush is actually the only product in the world that enables your child to become accustomed to the feeling of bristles in a safe way, enabling teeth cleaning routines to be established. The bristles are just 5mm high, the exact height of a milk tooth, and are distributed in a way that cleans teeth when moved back and forth in the mouth, as opposed to the traditional up and down direction, meaning that chewing and biting down on BugBrush will remove plaque.

Solving a problem for both parents and babies

BugBrush was designed with a clear mission - to make teeth cleaning a stress free, fun experience for both parents and infants. Tooth brushing is a twice daily, necessary task that every parent has to undertake, whether your child likes it or not, and this is all too often a battle which results in an angry, crying baby, and a stressed out, anxious parent.

The key to solving this battle was to develop a product designed especially for babies, to be used by babies.

BugBrush is the first product to combine the plaque removing effectiveness of toothbrushes, with the fun and safety elements of a toy, empowering infants to effectively clean their own teeth. With 10 times more super-soft bristles than any other toothbrush in the world, it’s double sided symmetrical design encourages infants to bite and chew on its surface, removing food debris and plaque, in turn reducing the chance of tooth decay. It’s colourful ergonomic shape and smiling face ensures that teeth cleaning tantrums will be a thing of the past.

Awards and Press 

Bug Brush is the proud winner of the following awards:

- Venturefest 2015 Innovation Showcase winner

• - BQ Emerging Entrepreneur of the Year award

• - BANTA 2015 best new product award